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≡ DESIGN & GRAPHICS ≡
A graphic design program using individual lines to form shapes in the human form was released on Thursday, with a vibrant scheme promised for the 2026 Olympic Winter Games.
According to the announcement:
“At the centre of Milano Cortina 2026’s vibrant identity are the ‘Vibes,’ a four-element design scheme that includes:
“● Signs that reproduce the human gesture,
“● Curved shapes that evoke movement,
“● Straight, intersecting lines that enhance dynamism, and
“● A white blur effect inspired by snow and winter.
“These elements come together to create a cohesive visual identity that connects deeply with Italian aesthetics and the Olympic spirit.”
Raffaella Panie, Head of Brand Identity and Look of the Games at Fondazione Milano Cortina 2026, explained:
“The Look of the Games is the result of a creative process that started from the Brand Personality, from the concept of a new Italian beauty that reflects the deepest, positive qualities of the essence of our country, including talent.”
The 16 Olympic and six Paralympic pictograms use individual lines to form images of athletes competing in each sport, a departure from the usual use of solid athlete shapes, introduced for the 1972 Olympic Games in Munich.
Milan Cortina will be promoting the Look concepts in concert with five “Italian icons” representing different aspects of the “Vibes,” the human gestures which form the lines that are key to the designs:
● Creativity: Dardust (Dario Faini), pianist, author and producer;
● Energy: Bebe Vio, Paralympic fencing champion;
● Imagination: Federico Basso, comedian and author;
● Passion: Davide Oldani, chef;
● Style: Nicoletta Manni, Ètoile of La Scala Theatre in Milano.
They will be featured on the social-media channels of the organizing committee.
The Milan Cortina Olympic Winter Games is scheduled for 6-22 February 2026, with the Paralympics to follow from 6-15 March.
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