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TOP program

2028 Olympic Games

PANORAMA: Pan Am Games 2027 to be 36 sports, but no basketball! Grand Slam Track athletes say they haven’t been paid, but not worried...

2028 Olympic Games

LANE ONE: IOC announces AB InBev TOP sponsor extension to 2032, seventh for Brisbane with seven years to go; is that good?

5-Ring Circus

PANORAMA: Could the NHL pull out of the 2026 Winter Games? Rubiales guilty of sexual assault and fined; China’s TCL joins as TOP sponsor

2024 Olympic Games

INTERNATIONAL OLYMPIC COMMITTEE: Bridgestone exits TOP program as last Japan-based sponsor

2028 Olympic Games

INTERNATIONAL OLYMPIC COMMITTEE: Panasonic ends 37-year TOP sponsorship, but Toyota is more important for LA28

1984 Olympic Games

TSX REPORT: The Olympic sponsor “expectations gap”; Russia, sports, politics and crime; eight ski federations talking split from FIS?

2028 Olympic Games

LANE ONE: LA28’s Kathy Carter says 2021 has been good, working to build an Olympic game-changer: “the most sizable, addressable fan base across all...

2020 Olympic Games

LANE ONE: If you thought Tokyo 2020 was tough sledding, just wait for February’s Beijing 2022 Olympic Winter Games!

2020 Olympic Games

THE TICKER: Losing Tokyo gubernatorial candidate petitions to cancel Games; anti-doping tests back up to speed; USATF Golden Games focus on football?

2020 Olympic Games

LANE ONE: IOC’s 2019 financial statements show $2.1 billion in advances to organizing committees; will that money actually come back?

Must Read

2036 Olympic Games

PANORAMA: India sees Olympic medal surge by 2036; Denmark ends gambling ads in football matches; Ingebrigtsen wants 1500-mile-5000 WRs in 2026!

Football

FOOTBALL: U.S. Soccer Federation reports 37% rise in revenue for 2025, with 594% fund-raising rise in one year and $459 million in assets!

Athletics

ANTI-DOPING: AIU chief Howman scoffs at high numbers of negative tests, says “sophisticated dopers still evade detection”

Fencing

FENCING: International federation at a financial crossroads, projects 19,575% increase in marketing revenue for 2026 and will still lose millions

2032 Olympic Games

PANORAMA: AIU’s Howman sounds the alarm on anti-doping effectiveness; Olympic luge training on the new Cortina track; World Treadmill Champs in ‘26!