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Nielsen Sports

Alpine Skiing

SKIING & SNOWBOARD: Just how many people watch FIS World Cups? Reports show a cumulative 5.82 billion viewers in 2024-25!

5-Ring Circus

PANORAMA: Int’l Paralympic Committee saw better attitudes on disabilities from Paris 2024; Enhanced Games sues WADA, World Aquatics, USA Swimming

Football

FOOTBALL: UEFA Euro 2024 tournament generates €7.44 billion in economic impact, more than 68% from fans and visitors

2024 Olympic Games

TSX REPORT: Salt Lake 2034 bid warmly received at IOC online presentation; polls say good U.S. viewing interest in Paris; WADA rips USADA!

Athletics

LANE ONE: Oregon22 report shows 2:1 return in media exposure for Oregon’s $40 million cash investment

2020 Olympic Games

TSX REPORT: Oregon22 Worlds delivered $153.4 million impact; Australia cuts down Paris ‘24 swimmer partying; Kipchoge runs in Boston!

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Olympic Winter Games 2026

MILAN CORTINA 2026: NBC’s Winter Olympic ratings bonanza shows strength of broadcast TV for sports

2028 Olympic Games

PANORAMA: FIFA not moving World Cup matches out of Mexico, yet; U.S. men’s hockey team at White House; Paralympic flame lit in England

International Olympic Committee

MILAN CORTINA 2026: While 92 National Olympic Committees attended the Winter Games, 29 won medals and only 38 had a top-8 finish

Event Management

LANE ONE: Milan Cortina Winter Games outcomes, nos. 5 to 1 show the power of home cooking and politics are part of the game(s)

5-Ring Circus

PANORAMA: NBC says 23.5 million daily watched Milan Cortina; Vonn lucky not to lose her left leg; Rivera takes Winter Cup All-Around title