America loves the Olympic Games, but Olympic sports? Not so much.

TSX HEADLINES – for Feb. 14, 2018: You would think that the Winter Games, especially after seeing Chloe Kim and Shaun White in sensational form in the Snowboard Halfpipe, would be the biggest sports story in the country, right?

Not so fast. One national commentator is more interested in LeBron James and the Cleveland Cavaliers, calling them “the best story in sports.”

It points out the disconnect between one guy on television and more than 20 million Americans watching the Games nightly, plus more during the daytime and online.

Who is this guy and why can’t Olympic sports get some of the same media attention that a mid-season basketball game gets? The details are in our Lane One commentary, plus:

(1) PANORAMA: Did you know that NBC has a bigger than working on the Games than the total number of athletes competing?

(2) THE BIG PICTURE: Even during the PyeongChang Games, the International Olympic Committee is getting a headache about the future of the Winter Games!

(3) SNOWBOARD: Immortals: Shaun White achieved the highest of UCLA coach John Wooden’s values in his Pyramid of Success. See what it was and how he did it … in detail.

This issue includes THE BIG PICTURE, a rapid-read status report on Olympic sport; our PYEONGCHANG 2018 report; ON DECK previews of Archery ~ Athletics ~ Gymnastics, and SCOREBOARD reports on Athletics and Hockey, and AGENDA, our calendar of top-level international events.

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