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≡ “TRANSITIONAL” 2034 LOGO ≡
The Olympic Winter Games in 2002 was known as the “Salt Lake City” Games, even though many of the events were held outside the city limits.
With many of the same sites being used for the 2034 Olympic Winter Games, it was announced Monday that “Utah 2034″ would be the name for the event, reaching out to the entire state. Said organizing committee President Fraser Bullock:
“From our capital of Salt Lake City out to every corner of our state, the Utah 2034 Olympic and Paralympic Winter Games will be shared by all Utahns.”
At the Salt Lake City International Airport, a “transitional” logo and wordmark was announced, but these are not the logos that will be used for the Games:
“To help the host regions build early awareness and momentum, the IOC allows ‘Transition Logos’ to be created long before the full Brand Identity for the Games. These official marks are limited to typography – without symbols or icons – reserving the full creative expression for the official Games emblem released closer to the Games.”
The actual logo for Utah 2034 will be released in 2029. As for the new marks:
“The Utah 2034 Wordmark is inspired by Utah’s varied landscape, where desert buttes, mountain peaks, and winding rivers create a sense of constant movement and transformation.”
The project was steered by Salt Lake City-based brand consultant Molly Mazzolini, who was advised by a four-person Paralympic working group of Tyler Merren, Danielle Umstead, Joe Walsh and Calahan Young. The artwork was developed in collaboration with a team of outside designers and the Utah Office of Tourism.
A launch event for the new graphics was held Monday at the airport, celebrating 3,000 days to go until the opening of the 2034 Olympic Winter Games and introducing a mammoth new artwork:
“The 12-foot (3.6m) high Utah Together Spectacular is located on the arrival/departure level of the Salt Lake City International Airport, in the heart of Gordon Huether’s The Canyon. It symbolizes Utah’s 29 counties working together in unity as one community to welcome the world in 2034.”
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The emphasis on bringing the entire state of Utah together into the development and staging of the 2034 Winter Games is not only a wise political effort, but recognizes the multiple jurisdictions in which the events will be staged:
● Kearns: Utah Olympic Oval (speed skating)
● Midway: Soldier Hollow Nordic Center (biathlon, cross-country skiing)
● Ogden: Snowbasin Resort (alpine skiing)
● Park City: Deer Valley Resort (freestyle skiing)
● Park City: Utah Olympic Park (bobsled-luge-skeleton, ski jumping)
● Park City: Utah Olympic Park (freestyle skiing, snowboard)
● Provo: Peaks Ice Arena (ice hockey)
● Salt Lake City: Delta Center (ice hockey)
● Salt Lake City: Rice-Eccles Stadium (ceremonies, freestyle skiing, snowboard)
● Salt Lake City: Salt Palace Convention Center (curling)
● West Valley City: Maverik Center (figure skating, short track)
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Never too early for merchandise, right? The Monday announcement also introduced “a partnership with LA28 and the U.S. Olympic and Paralympic Committee to produce its first merchandise line, the Utah 2034 Collection.
“A selection of apparel and hardline merchandise with the new Utah 2034 logos is now available on the Olympic Shop at utah2034shop.com. Merchandise will also be available soon at Utah’s legacy venue locations and Team USA Shops.”
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