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≡ DESIGN AND LOOK ≡
Following a consistent path of trying to push forward Games-critical programs such as sports scheduling, ticket sales and volunteer recruitment as early as possible, the LA28 organizing committee introduced baseline elements of its design concept on Monday, more than two years ahead of the Games. The key element:
“At the heart of the Look of the Games is the concept of the Superbloom, a rare and electric occurrence in which dormant wildflower seeds, awakened by just the right conditions.”
This is a Southern California desert phenomenon of an explosion of wildflowers, painting huge areas with color, created by heavy earlier rains. The design program, in short, uses “13 blooms that make up the full Superbloom are inspired by the people, cultures and landscapes of LA. Its energetic warmth is meant to make all feel welcome.”
The early release gives “Games stakeholders” a lot of lead time to use the design concept “into their own materials” according to the organizing committee’s statement.
The program starts with a palette of four key colors:
● “Poppy” (orange)
● “Scarlet Flax” (magenta)
● “Bluebell” (blue)
● “Sagebrush” (green)
These are arranged, layered and pulled into patterns into “blooms” which can be adapted to multiple forms and uses.
The program also includes serifed and sans-serif typefaces:
As the announcement underscores, this is a format and a baseline which will be used in many ways at the Games. The long road ahead for the design effort was underlined by the absence of any use or showcase of any of the dozens of LA28 emblems or the Olympic Rings or the Paralympic Agitos.
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