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≡ OPENING CEREMONY PROMO ≡
“Milano Cortina 2026 announces the launch of an exclusive promotion dedicated to fans aged 26 and under, offering young spectators a unique opportunity to experience live the greatest event and show in the world: the Olympic Opening Ceremony of the Olympic Winter Games.
“Starting today, 22 January, eligible fans will be able to purchase two tickets for the price of one to attend one of the most anticipated moments of the Games. The exclusive offer is valid exclusively for Category D tickets, while availability lasts.”
The opening ceremony of an Olympic or Olympic Winter Games is often one of the earliest events to sell out. But not for Milan Cortina 2026.
The 6 February show, to be held in the famed San Siro Stadium in Milan – which will then be demolished and replaced afterwards – will have the iconic parade of nations, the lighting of the Olympic Flame and performances by American star Mariah Carey, Chinese pianist Lang Lang, famed tenor Andrea Bocelli and more.
But it’s not sold out.
So, now a 2×1 promotion just 15 days before the Games, but only for Category D seats, at the lowest price level – and highest seats – in the 60,000-seat venue. There are four ticket levels posted with none apparently sold out:
● €2,026: Category A (~$2,382 U.S.)
● €1,400: Category B (~$1,646 U.S.)
● €700: Category C (~$823 U.S.)
● €260: Category D (~$306 U.S.)
In case you were wondering about hospitality packages, they cost more:
● €3,250 for a Category B ticket and lounge access, including a buffet meal.
● €8,950 for a Category A ticket and lounge access, including a buffet meal.
The Milan Cortina ceremony will be historically unique in that the San Siro show will integrate live feeds from three mountain locations in which aspects of the ceremony – including an athlete march – will take place. No indication was given about how many San Siro tickets have been sold so far (and how many are left).
The organizing committee statement emphasizes:
“Being there means experiencing the greatest live show in the world, sharing an unforgettable emotion and becoming part of a moment that will remain in collective memory forever.”
Apparently, not enough people are convinced. At least not yet.
¶
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