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LANE ONE: The LA28-USOC deal with NBC could be just the beginning

Words like “visionary” and “unprecedented” and “revolutionary” have been thrown about over the past week about the agreement between NBCUniversal, the Los Angeles 2028 organizing committee and the United States Olympic Committee to combine their sales efforts. In fact, this might only be the beginning. The deal was hailed as a game-changer, but it really […]
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LANE ONE: LA2028’s first presentation: “What are you going to do for the...

Sometimes it’s best to just listen. At the Association of National Olympic Committee’s General Assembly ongoing in Tokyo (JPN), the Chair of the Los Angeles 2028 organizing committee, Casey Wasserman, gave the first presentation to the Olympic Movement since the event was awarded last year. He spoke for just more than 10 minutes, accompanied by […]
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The Paris folks should listen closely to LA 2024’s Casey Wasserman, then and...

PALM DESERT, June 9, 2017 – Ask anyone in the Olympic Movement about the reason they’re involved and chances are you’ll hear “the athletes.” No doubt about it, athletes are important. But fans – in the millions – are the difference between the Olympic Games and a local Little League game. One person who knows […]
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