Home 5-Ring Circus LANE ONE: The USOC figured out that it has an undiscovered sponsor:...

LANE ONE: The USOC figured out that it has an undiscovered sponsor: the NCAA

With all of the news about Congressional commissions and inquiries into the United States Olympic Committee, an important story appeared in the 21 January issue of the Sports Business Journal. Titled, “USOC, NCAA agree to allow schools to promote their Olympic ties,” reporter Ben Fischer described a new program developed by the USOC’s collegiate partnerships […]
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