Coming soon: the sports marketing spectacle of the 21st Century … or a train wreck?

PALM DESERT, October 27, 2017 – The 2028 Olympic Games have been awarded to Los Angeles. The 2026 FIFA World Cup could be assigned to the joint bid of Canada, Mexico and the U.S. next June. And now the United States Olympic Committee is considering a bid for the Olympic Winter Games for 2026 or 2030.

Is all this too much of a good thing? A back-to-back-to-back hosting of these three events would be a first for any country and points to one significant problem. What is it? Get the details in our Lane One commentary, plus:

= p. 6/Anti-Doping: WADA report shows doping positives rose in 2016!
= p. 7/Alpine Skiing: Mikaela Shiffrin, Lindsey Vonn & Ted Ligety in World Cup season opener;
= p. 9/Figure Skating: Ashley Wagner & Karen Chen ready for Skate Canada International;
= p. 11/Football: England and Spain to face off in final of FIFA U-17 World Cup in India;
= p. 14/Shooting: Legendary Kim Rhode equals world record to win World Cup Skeet title!